DRASTIK Interactive –
Pushing the Boundaries

DRASTIK is more than a creative advertising agency – we’re digital pioneers, transforming static screens into dynamic marketing spaces. Our venture into interactive solutions has allowed us to turn everything from standalone applications to HTML5 banners into engaging experiences. Our offerings include multiplayer learning, compelling advertising and entertaining games, all designed to redefine the digital landscape.

Jump to:
→ Custom Applications
→ Promo Games
→ Interactive Ads

1. Custom Applications

Our custom applications are uniquely crafted digital experiences, where imagination meets reality. Whether it’s a game, a learning platform, an interactive guide, or POS entertainment, the possibilities are endless. This section will give you an idea of what’s possible.

1.1 Single-Screen Games

A single-screen game is a game that you play on a single device, such as a smartphone or POS touchscreen. To play a mobile single-screen game, all you have to do is scan a QR code with your smartphone and start playing.

Success Story

Traveler Entertainment at Zurich Airport
  • Backend integration of over 4’000 prizes
  • 18’000 registrations
  • Runtime: 6 weeks

 

1.2 Second-Screen Games

With a second-screen game, you are literally using 2 devices to play a game. Simply put, a game runs on a device like a desktop. It contains a QR code that you scan with your smartphone. The smartphone connects directly to the game and becomes an interactive controller.

Live Demo

While the concept of second-screen gaming may seem complex, we thought the best way to show you how it works was to provide a live demo right on our website. Check it out for yourself.

Success Story

Airport XMAS-Game
  • 20’000 participants
  • 9’000 registrations
  • 3’000 qualified leads
  • Runtime: 24 days

1.3 Multilevel Games

To add to the excitement of gamification, we’ve expanded our horizons into the realm of multi-level games. Whether you choose a single-screen format or dive into the immersive world of second-screen gaming, our capabilities go far beyond the basics.

Live Demo

Experience the excitement and learning of our in-house game, Finna’s Zoo. Designed to entertain and educate, this zoo-themed quiz is like a virtual safari for kids. As players navigate through the game, they’re immersed in a vibrant world of wildlife, where each level reveals new discoveries and fun facts. Embark on an adventure that will capture the imagination and educate young minds.

1.4 Multiplayer Applications

Create a competitive edge with multiplayer games, including leaderboards. Ideal for internal team building or customer engagement. These interactive games not only encourage competition, but also foster teamwork and collaboration. They’re perfect for internal events to build team cohesion and for external marketing strategies to actively engage customers.

Success Story

Audiological Care Quiz Challenge for Sonova
  • IT infrastructure integration (Entra ID)
  • Available to over 17,000 employees
  • Multilingual setup (10 languages)
  • Playful learning for new product launches

 

2. Promo Games

Our Promo Games are the evolution of all our custom application experience. We offer quick-to-launch, design-centric Promo Games that respect data privacy and offer a hassle-free package. Discover the possibilities and simplicity of the process in this section.

2.1 Wide Selection of Game Templates

Available in neutral and seasonal themes, our game templates are designed to spark your imagination. Ready to try and play, they offer limitless design possibilities. Each element is fully customizable, so we can tailor them perfectly to any brand or event.

How Customization Works

To demonstrate our customization process, let’s use our Memory promo game template as an example. The design process includes selecting the images for the front and back of the cards and creating other game assets, such as an animated character, that are incorporated into the game to add an extra layer of fun and engagement. This is an example of how we tailor every aspect of the game to your specific needs and preferences.

2.2 Easy and Fast Process

Fast, customizable, compliant: We have a streamlined promo game process that is pretty straightforward. All you have to do is choose, and we’ll make it work for you.

Select a Game Template

Choose from our ever-growing library of demo games.

Determine Winning Logic

Choose how you want to draw prizes: Opt for manual draws or our automated prize awarding algorithm.

Provide Design Basics

Share your branding assets with us, and we’ll carefully tailor the look and feel of the game to match your brand identity. At the outset, we will create a detailed game outline to ensure you have a clear understanding of what your game will encompass.

Define Registration & Communication

Customize participant interaction: Define what data you want to collect and how you want to communicate with participants.

2.3 Full Service Package

Your role in this journey? Make your choice and leave the rest to us. We’re committed to bringing your vision to life with efficiency and precision. Our streamlined setup ensures fast turnaround times, with our promo games implemented in as little as 1-2 weeks.

Comprehensive & Intuitive Backend

Enjoy real-time user management, first-party data export, and complete data ownership.

Full Compliance

Each promo game comes with a data processing addendum and sample terms of participation.

Convenient Hosting & Publishing

We offer Swiss server hosting with flexible publishing options. On demand, we seamlessly integrate the game into a domain of your choice.

2.4 Fair and Transparent Pricing

Our pricing model is clear and comprehensive, covering a wide range of services. For added versatility, we offer optional extras such as extended runtime, additional language versions, and the creation of advertising assets specifically for your promo game, ensuring that you have all the tools you need for a successful campaign.

2.5 Promo Games in Action

We not only promise excellence, we deliver it. Our promo games are designed to meet a variety of objectives and are as flexible in function as they are in design. Want to see real results? Dive into our success stories below and experience the impact of our work firsthand.

Christmas Activation

Gamified Holiday Season at Glatt Shopping Center
  • 30’000 game entries
  • 19’000 leads
  • 5’000 newsletter subscriptions
  • Runtime: 24 days

Seasonal Sweepstakes

Cracking Easter Eggs at Glatt Shopping Center
  • 35’000 game entries
  • 6’000 leads
  • 1’700 newsletter subscriptions
  • Runtime: 2 weeks

 

Employer Branding

Gamified Campaign for Law Firm Schellenberg Wittmer
  • Generation of quality leads for future talent acquisition
  • Production of campaign assets
  • Smart targeting strategy
  • Runtime: 4 weeks

 

3. Interactive Ads

Games aren’t just standalone solutions; they’re a gateway to transforming traditional advertising. With our expertise, we extend the principles of gamification to regular ad spaces, transforming them into striking, interactive experiences that truly stand out from the crowd.

3.1 Engagement Ads

Our HTML5-based dynamic engagement ads are designed to engage and inform. They combine gamified content with easy-to-use navigation, allowing users to interact directly within the ad. This seamless experience means there’s no need to navigate away from the browser window or redirect to a separate landing page. Each ad is a hub of interaction, rich with information and integrated elements such as videos, calculators, polls, mini-games and more, creating a rich and engaging user experience. The examples below showcase the diverse and dynamic ways these engagement ads can be implemented and demonstrate their effectiveness in capturing user attention and interaction.

3.2 Standard HTML5 Ads

Gamification isn’t just for engagement ads, it’s also possible in standard banners. We can integrate simple game mechanics into HTML5 banners, even those as small as 250 kb. Take a look at our examples to see how we bring this innovative approach to life in compact, efficient formats.

Curious about turning your advertising into an interactive experience?

At DRASTIK, we specialize in transforming digital spaces into dynamic, engaging environments. From custom applications and promo games to innovative interactive ads, we offer a full spectrum of interactive solutions. Are you ready to explore the possibilities?