Holiday Marketing Magic
Why the Holiday Season Matters
The holiday season, encompassing the time from Thanksgiving to New Year’s, is a peak time for marketers. With an estimated consumer spending of $1.3 trillion during the holidays, it is the most profitable season for many businesses. Marketers seize this opportunity by using holiday themes and characters to resonate with customers on a deeper, emotional level.
The Magic Behind Holiday Marketing
Holiday marketing works for a multitude of reasons, from emotional resonance to financial incentives. Tapping into the nostalgia and sentimentality of the season allows brands to create genuine connections with their audience. The festive spirit fosters a sense of community and togetherness, amplifying marketing efforts focused on shared experiences.
“The best way to spread Christmas cheer is singing loud for all to hear.”
Will Ferrell, Elf
DRASTIK’s Holiday Success Stories
As a creative advertising agency, DRASTIK has delivered successful holiday marketing campaigns for clients in various industries. These projects showcase our team’s ability to develop innovative and resonating marketing initiatives.
Bucherer’s Global Christmas Campaign
In collaboration with Charles Blunier & Co. and Makerie Studio, DRASTIK developed a social media strategy for Bucherer’s global Christmas campaign. We created six 3D animated films starring an origami penguin, each telling a different pre-Christmas tale. Our comprehensive social media strategy included daily posts and Instagram stories, ensuring a consistent and engaging presence.
Zurich Airport’s Interactive Christmas Game (1st Edition)
DRASTIK designed an interactive Christmas game for Zurich Airport, offering an immersive experience for users. The goal was to safely land an airplane pulled by reindeer at the airport.Players had the chance to win over 2,000 prizes, enhancing the Advent season excitement. Our team conceptualized, designed, and programmed the game mechanics, also creating an instructional video.
Zurich Airport’s Interactive Christmas Game (2nd Edition)
Following the success of the first edition, DRASTIK crafted another interactive Christmas game for Zurich Airport, again allowing players to win numerous prizes. Once registered, they were transported to a virtual London, where they helped a gingerbread character climb and turn the London Eye to open a cabin. Our team ensured a seamless and entertaining experience from conceptualization to programming.
Your Key to Holiday Marketing Success
DRASTIK knows how to create holiday marketing magic. Our innovative campaigns captivate audiences and leave a lasting impression. Are you ready to harness the power of holiday marketing and create an unforgettable experience for your customers? ■
