Defying the Skills Shortage
As organizations face the challenge of a growing talent shortage, it becomes increasingly important to stand out in the marketplace. This blog post explores creative strategies to address this issue, supported by both global trends and local market data, as well as case studies that illustrate successful approaches.
The Global Challenge
Skills Shortage in Numbers: The skills shortage remains a significant challenge worldwide. According to Korn Ferry*, the global talent shortage could reach 85 million people by 2030, potentially resulting in about $8.5 trillion in unrealized annual revenues. In Switzerland, the Adecco Group’s Q3 2023 Job Market Index** shows resilience in the Swiss labor market despite economic challenges. The mechanical, electrical, and metal industries have seen a steady demand for skilled labor, with certain professions experiencing a noticeable increase in job advertisements.
“The war for talent is intensifying across the globe, and it’s time to rethink how we attract, retain, and develop talent.”
Creative Marketing for Talent Attraction
At DRASTIK, we recognize the importance of innovative strategies in talent attraction and retention. Our case studies showcase how creative solutions can bridge the talent gap in various industries.
B2B & B2C Awareness Campaigns
The gateway to opportunity: Our campaign for Adia, a leading digital platform for flexible work, exemplifies the power of creative visual storytelling in attracting talent. Using eye-catching 3D imagery and targeted messaging, we seamlessly connected potential employees to a wide range of industries. This approach not only highlighted Adia’s pivotal role in the flexible work sector, but also demonstrated the platform’s versatility in serving both B2B and B2C markets. Through our innovative campaign, Adia’s brand was effectively positioned as a key player in modern employment solutions, resonating with a broad audience and attracting talent across multiple sectors.
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Provocative Online Campaigns
Bold statements, real impact: For Adecco, a global leader in human resources services and workforce solutions, we created an online campaign that used provocative statements to emphasize the importance of an efficient job search. This approach, particularly effective in times of crisis, resonated with both employers and job seekers, reflecting Adecco’s commitment to addressing critical workforce challenges in dynamic market conditions.
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Gamified Employer Branding
Playing for the future: In our project with Schellenberg Wittmer, a renowned Swiss business law firm, we harnessed the power of gamification for their employer branding. Our innovative approach involved creating a custom promo game that not only engaged law students, but also significantly enhanced the firm’s reputation as a forward-thinking leader in the legal sector. This initiative demonstrates Schellenberg Wittmer’s commitment to connecting with the next generation of legal professionals in a dynamic and engaging way.
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Your Turn to Stand Out
Are you ready to tackle the skills shortage with creative, impactful marketing strategies? Let us help you make your brand the top choice for the best talent. What unique approach will you take to attract and retain top-tier talent? ■
Eager to elevate your brand in this competitive landscape?
Contact DRASTIK today for inventive and impactful solutions!