Dräger
B2B & B2C Awareness Campaign for Adia
The Gate to Temporary Jobs
B2B & B2C Awareness Campaign for Adia
The Gate to Temporary Jobs
Credits
Client: Adia
At our agency, we had the privilege of partnering with Adia, a leading digital platform for flexible work, to develop a captivating awareness campaign aimed at introducing the platform to a wider audience, both in the B2B and B2C sectors. At the core of this campaign lies the visualization of Adia’s digital platform, establishing a direct connection to the work environment.
Central to the campaign is a striking 3D platform, designed using Adia’s vibrant corporate colors. To cater to the needs of both B2B and B2C audiences, we created 10 distinct visual subjects. For B2B, our visuals transport temporary workers seamlessly into industries where their skills are in demand, spanning catering, hospitality, logistics, and retail. On the other hand, for B2C, the platform brings the work environment directly to the temporary worker, forging a strong and relatable connection.
A significant portion of our efforts was dedicated to meticulously executing each step of the campaign’s production process. From art buying to the intricate 3D visualization of the platform, as well as motion design and the final composition of each asset, we ensured every detail was carefully crafted to convey Adia’s unique value proposition.
A Multitude of Assets Across Channels
Our creative output for this campaign was diverse, encompassing a wide range of assets such as still images, HTML5 banners, and compelling video advertisements. Through the combination of these mediums, we successfully captured the essence of Adia’s flexible work platform and conveyed its benefits to both businesses and individuals seeking employment opportunities.
The result is a visually stunning campaign that seamlessly integrates with various digital platforms, leaving a lasting impression on the target audience. By blending innovative design techniques with strategic messaging, we have helped Adia establish a strong presence in the competitive landscape of flexible work solutions.
Lasting Visuals for Flexible Work
From stills to interactive banners and engaging video ads, our collaboration with Adia has resulted in a multifaceted campaign that effectively promotes the platform’s capabilities. We are proud to have played a part in bringing attention to the world of flexible work through our comprehensive and impactful creative solutions.
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