Dräger
Mobility Go's Brand Re-Launch
Shifting Gears in Car Sharing
Mobility Go's Brand Re-Launch
Shifting Gears in Car Sharing
Credits
Client: Mobility
In our partnership with Mobility, our primary objective was to seamlessly integrate the formerly independent car sharing brand, Catch a Car, under the Mobility umbrella. We embarked on the creation of an all-encompassing switch campaign, newly branding it as Mobility Go.
Multifaceted Approach: Engaging Across Channels
Our switch campaign was designed with a broad reach in mind, spanning across various online channels. The intention was to make the transition evident and appealing to users across different platforms, thus reinforcing the new brand identity.
Showcasing the New Identity: Photoshoot and Animations
A vital component of the campaign was bringing the Mobility Go brand to life through a dedicated photoshoot. Coupled with various animations for social media, we ensured that the new brand was dynamically represented, allowing the audience to connect with it on a visual and emotional level.
Raising Brand Awareness: OOH and HTML5 Banners
In our efforts to solidify the Mobility Go brand in the public consciousness, we also crafted out-of-home (OOH) advertisements and HTML5 banners. This strategy was aimed at increasing brand visibility, making Mobility Go a familiar and trustworthy name for potential users.
Blending the Best of Both Worlds
Through our collaborative efforts, we were able to successfully re-launch the brand, blending the best of both worlds – the popularity and trust associated with Mobility, and the modern, flexible approach of Catch a Car, now presented as Mobility Go.
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