Global Retail and Product Launch Campaign for Sonova

Launching the Next Generation

Global Retail and Product Launch Campaign for Sonova

Launching the Next Generation

Credits

Client: Sonova
Photography: Sven Germann
Videography: Anthony Tache
Producer: Daniela Berther

Working with Sonova, a global leader in innovative hearing care solutions, we orchestrated a mammoth campaign that introduced three innovative products across 17 brands worldwide. This involved creating a unifying creative concept for three independent product launches and adapting it for different markets.

Conceptualization: Harmonizing Individual Campaigns

Our primary task was to develop a creative concept that resonated with Sonova’s innovative range, including the world’s first waterproof rechargeable hearing aid and devices with personalized health data tracking. The conceptualization revolved around everyday situations showcasing the product benefits – superior sound quality and either waterproofness or health tracking. We used cut-out bubbles as a distinct design element to accentuate the sound source and the person enjoying it, thereby imparting a harmonious look to each product campaign.

Production: A Multi-Location Shoot

The creation of our campaign assets spanned a three-day shoot across six different locations in and around Zurich. We developed six campaign key visuals and short clips and 33 additional images for further corporate communication, all revolving around the overarching message, “More than just hearing aids.” Each product had unique headlines to emphasize their specific innovations.

Global Toolkit: Master Assets for All Platforms

Our key visuals and short clips served as the foundation for creating master assets in English for each product.

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This comprehensive suite of digital and print resources included landing pages, HTML5 banners (animated and static), social ads (animated and static), newsletters, website headers, posters, and direct mailings. We also undertook copywriting for various platforms and carried out A/B testing for social ads.

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Adapting for a Global Audience

The scale of this project was considerable, with nearly 2,000 assets adapted for 17 language and brand adaptations for 15 countries, all while adhering to individual CI guidelines. The successful rollout of this campaign underscores our capacity to handle multi-faceted, global projects that demand both creativity and meticulous attention to detail.

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