Our primary task was to develop a creative concept that resonated with Sonova’s innovative range, including the world’s first waterproof rechargeable hearing aid and devices with personalized health data tracking. The conceptualization revolved around everyday situations showcasing the product benefits – superior sound quality and either waterproofness or health tracking. We used cut-out bubbles as a distinct design element to accentuate the sound source and the person enjoying it, thereby imparting a harmonious look to each product campaign.

The creation of our campaign assets spanned a three-day shoot across six different locations in and around Zurich. We developed six campaign key visuals and short clips and 33 additional images for further corporate communication, all revolving around the overarching message, “More than just hearing aids.” Each product had unique headlines to emphasize their specific innovations.