Global Campaign for Sonova's Hearing Aids

Introducing the Joy of Hearing

Global Campaign for Sonova's Hearing Aids

Introducing the Joy of Hearing

Credits

Client: Sonova
Videography / Photography: Frezza Studios, Brazil
Voice (TV commercial): James Macsay
Media Strategy: BlueGlass

Sonova is a global pioneer in audiology, reaching out to people worldwide through its 17 different brands. As part of our successful pitch for their global “Invisibility Campaign”, we devised a modular setup that would easily allow for localization tailored to each of Sonova’s brands. Our creative concept was two-pronged – firstly, we captured the joy of sound through vibrant, upbeat, and dynamic photographs which symbolized the happiness of using an (almost) invisible hearing aid. Secondly, we developed creative artwork to emphasize the invisibility of the hearing aids, cleverly hiding them in plain sight.

An Intercontinental Project

This campaign was truly global in every sense. From the inception, the headquarters and two markets actively collaborated in the campaign development. The creative journey took us all the way to Brazil for photography and videography. Meanwhile, back at our office in Zurich, we were busy crafting a 3D font for the typography aspect and creating all the other assets for the campaign.

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Driving Retail Success: The Campaign Outcomes

Only six months into the project, we unveiled our comprehensive modular toolkit, designed to empower Sonova retail brands across the world. This toolkit was all-inclusive with a wide array of assets such as a TV commercial, engaging social media ads, print ads, POS (Point of Sale) materials, informative brochures, personalized mailings, and versatile templates for local agencies. Sonova’s retail brands worldwide could now seamlessly integrate the campaign across their operations, ensuring a consistent and powerful brand image.

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Innovative Typography

For a unique touch, we designed the campaign’s typography to emphasize the ‘invisibility’ aspect of the hearing aids. Using a 3D font, we cleverly integrated the product into the text, a technique that was appreciated for its subtlety and creativity.

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Behind the Scenes: An Unforgettable Experience

The production journey was as remarkable as the campaign itself. The making-of video produced on set in Brazil is a testament to the exciting and rewarding experience of this global project.

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