Building Connections

What is a Second-Screen Game?

A second-screen game is a captivating digital experience where players use a separate device, such as a smartphone or tablet, as a controller while interacting with a game displayed on a screen. By scanning a QR code and connecting their device, players can dive into immersive gameplay without the need for any additional equipment. It’s an innovative and intuitive way to engage with content and brings a whole new level of excitement to gaming.

Advantages of Second-Screen Games

• Seamless and Personalized Experience: With second-screen games, players can use their own devices, eliminating the need for additional hardware or controllers. They can enjoy a personalized experience on a familiar interface, enhancing comfort and immersion.

• Social Interaction and Motivation: Second-screen games have the unique ability to be installed in public places, allowing players to share their gaming experience with others around them. This shared excitement creates a sense of motivation for onlookers to join in, fostering a social and interactive environment.

• Hygienic and Touch-Free Interaction: In today’s world, where hygiene and cleanliness are paramount, second-screen games provide a touch-free and hygienic gaming experience. Players can use their own devices, eliminating the need to touch communal controllers or equipment. This not only ensures a safer and more hygienic experience but also addresses concerns surrounding the transmission of germs and bacteria.

• Multiplayer and Collaborative Experiences: Second-screen games foster multiplayer and collaborative experiences, allowing multiple players to engage simultaneously. Whether it’s a competitive game or a cooperative challenge, these games encourage social interaction, teamwork, and friendly competition. They serve as a catalyst for building connections, fostering camaraderie, and creating memorable shared experiences among players.
  

• Scalability and Customizability: Second-screen games are highly scalable and customizable to meet the specific needs of your audience or event. Whether you’re organizing a small gathering or a large-scale event, these games can adapt seamlessly. From adjusting the difficulty level to incorporating branding elements, second-screen games offer the flexibility to tailor the experience to your unique requirements.

“Games are the only force in the known universe that can get people to take actions against their self-interest, in a predictable way, without using force.”

Gabe Zichermann, Author of “Gamification by Design”

How and Where Can Second-Screen Games Be Used?

The versatility of second-screen games knows no bounds. Whether you’re looking for playful entertainment, interactive quizzes, or educational experiences, second-screen games can cater to your specific needs. Here are just a few examples of how and where you can leverage these engaging games:

• Public Places: Imagine having a second-screen game installed at a point of sale (POS) or in a busy public space. It instantly becomes a magnet for attention, providing a fun and memorable experience for visitors. For instance, we collaborated with Zurich Airport to create a captivating game for Christmas. Visitors could engage with the game, fostering a joyful atmosphere while exploring the airport’s offerings.

• Pure Enjoyment: Second-screen games can be designed purely for entertainment purposes. From engaging storylines to adrenaline-pumping challenges, these games provide a source of delight and amusement for players of all ages.

• Education: Second-screen games have immense potential for educational purposes. They can facilitate interactive learning experiences, allowing users to absorb information in a fun and engaging manner. Whether it’s language learning, history lessons, or scientific concepts, second-screen games make education captivating and memorable.

• Promotions and Prizes: Leverage the power of second-screen games to distribute prizes and boost brand engagement. Just like our Zurich Airport reference project, you can involve partner stores or sponsors who contribute prizes. This collaboration encourages visitors to explore various locations, pick up instant prizes, and potentially make purchases, thus enhancing sales and customer loyalty.

Customized Reporting Backend: Unlocking Valuable Insights and Streamlining Operations

In addition to the exciting world of second-screen games, DRASTIK offers a powerful customized reporting backend that enhances your gaming experience. This robust backend provides a range of advantages, including lead generation, first-party data acquisition, real-time participant overviews, efficient prize distribution, and user management capabilities. Let’s explore how this customized reporting backend can revolutionize your gaming events and campaigns.

• Lead Generation: A Gateway to Direct Connections
  In today’s evolving landscape of data privacy, capturing first-party data is essential for businesses. Our customized reporting backend allows you to seamlessly generate leads through second-screen games. By incentivizing players to register or provide their contact information, you can establish direct connections and build a loyal customer base. This valuable lead generation mechanism opens doors to targeted marketing efforts and personalized communication, nurturing long-term relationships with your audience.

• First-Party Data Acquisition: A Goldmine of Insights
  Harnessing the power of our reporting backend, you gain access to a wealth of first-party data. From player demographics and preferences to gameplay patterns and engagement levels, this data provides valuable insights into your audience’s behaviors and preferences. With this information at your fingertips, you can fine-tune your gaming experiences, tailor your marketing strategies, and make informed business decisions that drive results.

• Real-Time Participant Overviews: Stay in the Know
  Our reporting backend delivers a real-time overview of participants, allowing you to monitor gaming activities as they unfold. From tracking player progress to monitoring participation rates, you can gain valuable insights into the success of your gaming events. This real-time visibility empowers you to make on-the-fly adjustments, and ensure an exceptional experience for all participants.

• Efficient Prize Distribution: Enhancing Engagement and Satisfaction
  With our customized reporting backend, distributing prizes becomes a seamless and efficient process. You can easily manage and allocate prizes based on game performance or predefined criteria. This streamlined approach saves time and effort, enhancing participant satisfaction and driving engagement. By rewarding players promptly and accurately, you foster a sense of accomplishment and motivate them to continue engaging with your brand.

• User Management Capabilities: Flexibility and Control
  Our reporting backend provides you with user management capabilities, empowering you with flexibility and control over participant interactions. You have the ability to block or delete users if necessary, ensuring a safe and secure gaming environment. This feature allows you to maintain the integrity of your gaming experiences and protect your brand reputation.

Can I Test It?

Absolutely! We believe in the power of experiencing second-screen games firsthand. That’s why we have a demo available on our website. Simply visit our Interactive page and see for yourself how easy it is to connect your smartphone to a screen and immerse yourself in the excitement of second-screen gaming.

If you want to see our second-screen games in action, you can also check out some of our reference projects that have been successfully implemented:

• Gaming Meets Holiday Spirit

• Creating the Spectacular

“The future will be all about creating, managing, and embracing disruption. Gamification can help on all these fronts.”

Kris Duggan, Co-Founder of Badgeville

Embrace the Future of Interactive Entertainment with DRASTIK

With our second-screen games, we invite you to step into a world of unparalleled interaction and engagement. The possibilities are endless, and we’re here to help you bring your vision to life. Whether you’re looking to create an entertaining experience, educate your audience, or boost brand engagement, our team at DRASTIK is ready to partner with you. ■

Image source: Zurich Airport